#Pocket cash box how to#

Roku’s certainly not the only company that relies on “button revenue,” but it really pushes these buttons hard on its simple remote these shortcuts make up literally a quarter of all the buttons, even if you’re very generous and count the D-pad as four separate inputs. Points if you can guess which one of those is made up without googling.) Sorry if you wanted buttons that everyone would use. (I like to imagine that someone once received the worst remote ever, only featuring buttons for streaming services they never use like Sling, Rdio, PlayStation Vue, and Quobo. That’s an absolute plethora of pluses, though the buttons change over time as new streaming services are born, die, or make different decisions about where to spend their ad budgets. Near the bottom of each Roku remote, you’ll see four buttons labeled with a variety of streaming services - currently, Roku’s website shows Netflix, Disney Plus, Apple TV Plus, and Paramount Plus. Even better, those buttons will only launch that service.īasically, Roku’s best ROI may be the Netflix-red and Disney-blue paint its suppliers buy. And it absolutely has prime real estate to sell to streaming services: for a fee, it’ll plaster their logos onto buttons that customers will likely see every time they use a Roku. Not because it suddenly started making clicky actuators for other companies to include in their products (what a pivot that would be), but because Roku’s really an advertising company in streamer’s clothing.

#Pocket cash box how to#

No, you didn't suddenly forget how to read: Roku, the streaming box and service company, is worried about how much money its buttons are bringing in.