With a new solo album ready to drop this year, Krayzie insists his music is pure passion and all heart. The key is to connect with your consumers emotionally – and that takes heart because fans relate to that, and if you’ve got no fans and nobody knows you, you’re not going to get anywhere.” You have to look at it like that and learn from your mistakes and turn every bad decision into a lesson learned. About 90 per cent of it is business, though it can present as music.

“I’m not sure many of the younger generation understand that. “It’s called the music business,” Krayzie Bone states. In fact, it wasn’t just the industry itself that the group changed but also the rap game – it soon became obvious to the group that talent wasn’t the only thing required to ‘make it’, a sound business sense was perhaps at times even more vital. It’s not easy to make an impact on the music industry as significantly as Bone Thugs-N-Harmony did, Krayzie claims. It is a legacy – we are some of the few living legends and it’s a real blessing to have longevity in this business.” That is our legacy after 20 years – we can sit back, not only as artists, but as businessmen and entrepreneurs and enjoy what we brought to the game. Right now, you look around and you see that people are only just starting to catch up on what we were doing all those years ago – artists like Drake and Wiz Khalifa, A$AP Rocky – you can really see how much of a big influence we were on their music. When we got into the business it was new. “When we came out, we changed the game with what we were doing.

Bone thugs and harmony